Halsey launches new makeup line called ‘about-face’

Another celebrity is getting into the beauty game.

On Monday, Halsey, whose real name is Ashley Frangipane, announced her new makeup line, about-face.

The “Manic” singer, 26, models the highly-pigmented and ultra-colorful eyeshadow sticks ($21), matte lip color ($22) and liquid highlighter ($32) as well as other offerings on the brand’s just released website.

Currently available for pre-order and officially launching on Jan. 25, the line includes 10 categories from face, lip and eye products to tools and makeup cases for a total of 40 products.

On Feb. 1, the singer will also release an anti-Valentine’s day collection of limited matte lip products “unabashedly celebrating the most important form of love: self love,” according to a press release.

“Many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. It is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect,” Halsey wrote on Instagram..

All products are vegan and cruelty-free with prices ranging from $17 to $32. Fans can purchase the products directly on the website and in a year-long collaboration with subscription company Ipsy.

Halsey’s celebrity friends are already anticipating the launch; “Whatever it is I WANT IT ON MY FACE,” SZA commented.

Though Halsey is the first celebrity of 2021 to announce a new beauty venture, Jennifer Lopez released JLo Beauty on Jan. 1, joining Kylie Jenner, Rihanna, Lady Gaga, Selena Gomez, Lisa Rinna, Kesha and more in the makeup field.

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